Surge needed to succeed in a highly competitive dating app marketplace. This required the app to have perfect UX design and a robust backend with many complex features including spam detection, a dynamic photo-processing system and an array of real-time functions, like chat. Surge also needed to kick-start its distribution and monetization.
Surge designed and developed the iOS and Android platforms as well as the landing page, backend solution and administration. Users are uploading tons of photos to the site, so a special semi-automatic image processing engine was developed to help cope with the growing volume. STRV has also developed a tool for customer support, as well as a spam detection engine and real-time features such as chat with active/inactive status options based on Firebase.
The mobile marketing department focused on growth. A combination of ad campaigns, ASO, social media influencers and other activities helped get Surge from zero to 2.5 million users. By adding new functions and improving the UX, Surge boosted its monetization from $9K to $100K a month.
Surge is a cutting-edge gay dating and social networking app with a wide-ranging community full of thousands of men looking for hookups, chats and/or long-term relationships. Surge is currently the fastest-growing gay dating app on the US market and the most searched gay dating app on the Apple App Store. The concept is easy: Swipe right to "like" a guy and left to "pass." Users can start chatting with other men in the Surge community once there is a mutual connection.
- 2M+Registered users
- 4.6Stars rating
- 10MChats sent/month