Metaphors? Aren’t those just a fun language technique for poets?
Absolutely not!
Metaphors define everything we think about in the world.
Especially the digital world.
How designing with metaphors will make your app more functional, intuitive and distinctly unique? If you design and build apps of any sort — web, iOS, Android, desktop — you need to start thinking consciously about the metaphors you use.
Metaphors? Aren’t those just a fun language technique for poets?
Absolutely not!
Metaphors define everything we think about in the world.
Especially the digital world.
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