# The Importance of Metaphors in App Design

[STRV Team](https://www.strv.com/blog/authors/strv)STRV

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> *Metaphors? Aren’t those just a fun language technique for poets?*

**Absolutely not!**  
Metaphors define everything we think about in the world.  
Especially the digital world.

[Continue to our Medium.com article to find out more...](https://medium.com/strv-design/why-metaphors-matter-for-app-designers-2fb477854f66?ref=strv.ghost.io)

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