Barry's

PM, DESIGN, iOS, ANDROID, WEB, QA
/ 2021
HUSTLE & HEART

Barry's X — The best community-driven workout in the world goes digital, bringing Barry’s renowned energy online. 

Long story short

Barry’s Bootcamp was long our founders’ dream project and go-to workout; our CEO visited every Barry’s location worldwide! Now, as the brand’s main tech partner, we created the Barry’s X experience — with a whole lot more in the works.

Barry's Highlights

Made for Barry’s 150,000+ weekly class participants
Featured on Wall Street Journal, Business Insider, GMA
— Holds a steady 4.8 rating on the App Store
Barry’s is found in 80+ locations spanning 14 countries

Services / Deliverables

— Product Management
— Product Design
— Frontend Engineering
— Backend Engineering
— iOS Engineering
— Android Engineering
— QA

Elsewhere

iOS ↗
Android ↗
Web ↗

TESTIMONIAL (2:35)

About Barry's

EST. 1998

Barry’s high-intensity interval training is renowned for its unparalleled energy. By combining its signature “Red Room,” carefully curated playlists and top instructors, it has built a following huge enough to fill 80+ locations worldwide.

Walking into a Barry’s studio feels like joining your best friends for a party, something seemingly impossible to translate to online. But turns out, it’s doable. Proudly designed and built by STRV, the Barry’s X app is just like the real thing — with its Red Room Filter, hundreds of on-demand workouts and 150+ weekly live stream classes where the instructors see and push you to keep going (See and Be Seen feature), and you’re able to do the same for everyone else in the class.

Challenge

THE BEAT DROP

Working with the fitness brand was a passion project in every sense; two of STRV’s co-founders even visited all Barry’s studios back in 2018, and the mindset of “Hustle and heart set us apart” is close to our own.

So when Barry’s began searching for a tech partner in early 2020, we were thrilled to get the job. Then, the pandemic hit. Everything changed. All planned projects fell by the wayside as it became clear that a digital fitness streaming product was going to be the most important thing for Barry’s future.

Joining the sole tech-oriented person on Barry’s team, our team got to brainstorming. What would it take to build the next generation of Barry’s digital product? How could we bring the brand’s HIIT workouts online? The answer: Barry’s X

Solution

PUSH IT!

We needed Barry’s Fit Fam to feel connected with their favorite instructors and other participants during live classes. We wanted them to get a legendary workout anywhere, anytime.

We set out to replicate the power of Barry’s in-person experience — when the red lights hit, the beat drops, the instructors push and you lose yourself in the energy. Starting with an extensive Discovery Phase, STRV designed and built the entire Barry's X platform from the ground up — a process that included integrating Barry's existing reservation system and migrating the entire user base to the new platform. We delivered iOS, iPadOS, macOS, Apple Watch, Android phone, Tablet, Web and Web Admin to assist the in-app experience. 

Today, Barry’s X is the first community-driven digital fitness product that seamlessly integrates key touchpoints of an in-person studio experience into a digital setting. It also comes with a social networking feature that connects members of the global Barry’s community, fully customizable privacy settings and exclusive membership opportunities. And seeing the overwhelmingly positive response following the app’s release, we’re proud to say that we’ve only just gotten started. 

iPhone, iPad, Apple Watch, Android (Part 1/3)

Making the ultimate fitness experience accessible across all platforms, so that Barry's Fit Fam stays connected wherever they are.

The feedback from clients has been: ‘This is like nothing else out there.’ I can’t say enough about the work the team has done to bring something to market that is so innovative and so top-notch. The quality, attention to detail, design — it all looks so great.
Jenna Hauca
Jenna HaucaVP, DIGITAL AT BARRY'S & HEAD OF BARRY'S X

Web (Part 2/3)

When mobile is not enough.
Barry's X is available as a web app. 

Web Admin (Part 3/3)

Essential for Barry's team for managing content and providing support to the community whenever it's needed.