Boosted

A UX BOOST
FOR BOOSTED

Enhancing the Original Electric Skateboard Experience

Boosted makes fun, fast, simple transportation, but it needed an app experience equal to the joy of a ride on one of its boards.

Backed by Y-Combinator and Kickstarter

The Need

Modern boards for the modern world, Boosted offers riders a smarter way to get from Point A to Point B. With enthusiasts on board and skating up a storm, the brand was poised for massive growth, but first needed to refine and expand the user experience.

Boosted by the Numbers

  • 34Countries
  • 10M+Miles Logged
  • 24MPH When Riding Board at Maximum Speed
  • 1.5K+Average User Miles per Year

The Challenge

With a growing core of dedicated riders, Boosted had to prioritize the rider experience. But with a limited iOS app and no presence in the Android market, the company needed a partner capable of simultaneously developing robust applications for both channels. STRV brought the expertise, nuance and passion the work demanded to the table.

“They’ve been fantastic partners who have been right there with us every step of the way.”

Mike McHugh,
Director of Customer Experience, Boosted Boards

The STRV Solution

Keenly aware of the need for a thoughtful, integrated and visually arresting experience, STRV got to tackling the Android and iOS needs all at once. Our design team reimagined the iOS and Android UI. Our leading Android engineers set to work building the app from scratch. And our iOS engineers studied the existing app top to bottom in order to implement all possible improvements.

But we didn’t stop there. With the apps fully functional, we began expanding the user experience, adding new smart features like ride recording and ride modes—all to allow riders to sync up with their boards and fully immerse themselves in the Boosted lifestyle.

The Results

  • 34.9K+iOS Downloads
  • 10.8K+Android Downloads
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