Cannabis culture is becoming mainstream culture, and Eaze’s mission is to meet surging consumer demand with safe, reliable access to legal cannabis products. The startup needed to refresh its look and improve its user experience to ensure smooth onboarding, check-out and delivery for its customers.
Eaze by the Numbers
- $51.5Raised in Funding
- 4M+Legal Deliveries
- 100+Licensed Brands
The tech startup faced a number of unique challenges related to both the rapid acceleration of customer demand and the evolving legal status of its offerings. A growing number of brands and products had to be showcased on Eaze’s platform, and customer age and identification had to be verified at multiple points during the transaction. Many patients order on the go, so the mobile version of the web and the iOS and Android apps had to be easy, fast and engaging.
With quick, on-demand delivery provided in California and Oregon, superb tech support for drivers was essential. Eaze was also expanding its footprint with the launch of Eaze Wellness, a hemp-derived CBD marketplace serving consumers in more than 40 states in the U.S. Finally, Eaze needed reporting functionality to provide visibility into purchases for state and local tax collection, as well as encryption to keep all data secure.
“We were impressed with STRV's ability to translate Eaze's vision into a design that captures the hearts and minds of our patients. We appreciated their 100% creativity and professionalism.”
The STRV Solution
STRV's team of designers dove into the multiple challenges at-hand to thoroughly redesign Eaze’s onboarding experience and its entire check-out process.
The results? A highly responsive website design, an iOS app that gets Eaze’s drivers where they need to go and a robust Android app design that meets the needs of both drivers and customers. And to stoke Eaze’s continued growth, its platform can now be used by dispensary partners to perform a wide range of advanced activities, including predicting demand levels for each region, optimizing product mix, adjusting demand in real-time and providing logistics software with state-of-the-art GPS tracking.