Laced
Bringing europe’s top sneaker marketplace to your pocket
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Sneaker culture has transformed the shoe industry, elevating footwear from functional basics to iconic fashion statements and collectible items. Enter Laced — Europe’s top online marketplace for buying and selling the culture's most coveted items: authentic sneakers, apparel and accessories.
As the UK’s and Europe’s authentic sneaker marketplace, Laced does things differently. Unlike traditional retailers, it operates as a dynamic marketplace powered entirely by its users. Every item gets authenticated. Every delivery is tracked. No guesswork.
And here’s the thing: your collection says something about you. Laced makes sure the process behind it does too: streamlined, secure and built for sneakerheads who don’t mess around.
VISION
Culture Step
A marketplace is only as strong as its experience. And for sneakerheads on the move, that experience has to be mobile. Laced knew their community needed something faster, sharper and more tailored than the web could offer alone. So we set out to build a mobile app that wasn’t just a copy of the desktop site, but a step up.
The goal? Match the web’s power, but make it feel native to mobile. Clean navigation, instant performance, seamless transactions.
CHALLENGE
Delivering web-level performance in a tighter, faster mobile format
Recreating Laced’s high-performance web experience for mobile came with a unique set of challenges. This wasn’t about scaling down — it was about rethinking complex tools for a mobile-first audience, without sacrificing speed or functionality.
One of the biggest lifts? The seller dashboard. On web, it was powerful but dense. On mobile, it had to do just as much — listing management, order tracking, earnings control — while remaining intuitive and streamlined.
There were also technical constraints to consider. The app needed to handle location-based compliance rules, support real-time performance across regions and serve a vast sneaker catalog without latency. Every element had to be efficient, responsive and scalable… all in a lean mobile package.
5.0
APP STORE RATING200K+
SELLERS
WHAT WE DID
End-to-end, step-by-step
Search and discovery were critical, too. We integrated Algolia to deliver lightning-fast, relevant results that scale with the catalog, giving users instant access to the sneakers they want, no matter how deep the inventory runs.
And to help Laced keep improving, we layered in Mixpanel for behavioral analytics, giving Laced’s team real-time visibility into how users navigate the app, where they drop off and what’s worth doubling down on.
Throughout, we worked side-by-side with Laced’s internal team to sync logic, iterate quickly and keep everything aligned with user needs.
To bring the mobile experience to life, STRV led the full product lifecycle, from UX design to backend infrastructure, using React Native to ship a high-performance marketplace mobile app across iOS and Android from a single codebase.
We redesigned the seller dashboard for mobile, making complex tasks like inventory management, pricing and withdrawals into something that feels natural. Bulk actions, smart defaults and clean UI flows give sellers control without the clutter, whether they’re listing one pair or a hundred.
SELLING MADE EASY
The seller workflow, rebuilt
We rebuilt the seller flow to work the way real people sell. Bulk label downloads, automated pricing and a holiday mode that pauses listings when life gets busy.
Payouts are just as painless. Earnings are tracked in real time and withdrawals are a tap away. Whether you're a solo sneakerhead or running a full-scale storefront, the platform adapts to your workflow.
We could not have picked a better company to work with.
ONE MARKETPLACE ANY DEVICE
Designed for engagement
Laced’s mobile app goes beyond a basic web replica. It's a full experience, reimagined for mobile. Real-time push notifications keep users in the loop on restocks, price drops and order status. A clean interface makes browsing addictive (in a good way). And with multi-language support, the experience stays consistent across borders. The result is a unified sneaker marketplace experience that performs just as well and even better on mobile as it does on desktop.
BUY NOW, NO WORRIES
Fast checkout with ironclad security
In the world of limited drops, every second counts. Apple Pay and Google Pay make checkout instant. Built-in security features keep transactions protected and loyalty perks give users a reason to stick around. With one-tap purchasing, users can lock down that must-have pair before it disappears.
OUTCOME
Our work with Laced is far from over. Looking ahead, we’re focusing on:
V2 Development
A more personalized onboarding experience that adapts to each user’s role — whether buyer, seller or both. The app will tailor the initial journey, surfacing relevant features and guiding users directly to the tools they need most.
Laced Credit Integration
Introducing in-app credit as a new, flexible payment option.
Community-Driven Features
Exploring user-generated content to deepen engagement and bring the culture of sneakers into the app experience.
This partnership has been a masterclass in transforming a web-first business into a mobile-first contender. By keeping users at the core of every decision, we’ve built a foundation that will evolve alongside Laced’s growing community.
