/ 2021
tune in

Songclip — Enhancing how users express themselves, the SaaS solution offers seamless integration of licensed music clips by the millions.

Long story short

Our long-term partnership began in 2016, before Songclip’s $23m in funding and its deal with Sony. STRV has helped the Songclip API offer fully compliant music clips, and we’ve now built AI solutions that changed the game—again.

Songclip Highlights

Has raised a total of $23m in funding
Investors include the Kraft Group & iHeartMedia
Partners with all major labels, incl. WMG & UMG
Featured on Fast Company’s Most Innovative list

Services / Deliverables

— Data Science
— iOS Engineering
— Backend Engineering

About Songclip

all the music

Songclip is the world’s only patented messaging API platform. As of 2021, it has partnered with Universal Music Group, Warner Music and Sony, allowing Songclip to provide millions of licensed music clips (short, meta-tagged audio) across dating, video and gaming apps.

Founded to support the creator-generated marketplace, Songclip uses AI to tag, clip and curate content as it continues to scale at lightning speed. Its white label SaaS solution helps companies utilize popular music as a feature to increase engagement, drive a unique end-user experience and hit record growth.


clip it up

Songclip had the idea of building an extensive library of music clips and allowing companies to offer it as a feature. Like Giphy, the company came with a new media format: the short audio clip. STRV was called to make it a reality.

First, we had to create a one-of-a-kind messaging platform that would put the clips to use. This required an iOS app that could generate thousands of clips automatically, with minimal user input and across multiple platforms. 

A few years later, our Data Science team jumped in to help by automating manual processes. The API platform had millions of songs in need of being analyzed, tagged and matched with exact lyrics, with its database expanding daily — impossible via manpower alone, but a matter of minutes with the right AI solution. 


scaling through AI

Back in 2016, our work required a tech stack that could cut a song into bits, assign an image, sound or video and immediately move it to the app. Setting this up involved developing production-ready backend APIs that covered the consumer app and the admin interface, where Songclip’s team could manage the full content.

With that done, the goal became for music clips as a feature to be everywhere. Enter Data Science. As of today, we’ve delivered AI solutions that classify tags based on genre, theme and mood, and help provide extremely accurate recommendation and search results based on both lyrics and audio analysis; we’ve built an AI solution that detects and transcribes lyrics contained in a clip; and, to ensure an end-to-end solution, we’ve also built a dashboard that helps Songclip measure performance, learn from its users and adjust accordingly.

Our AI solutions got Songclip's capabilities from utilizing 4% of its database of clips to 100% in no time, which lets the company scale at a pace that would otherwise be impossible. After considering an in-house AI team, we’re proud to say Songclip stuck with STRV. 

Songclip and STRV have been working together hand-in-hand for about 3.5 years, and we really do consider them a part of the team. They’re part of our regular, day to day work.