How Google steps into recruitment tech

Only recently has Google decided to finally enter the house of recruitment with an entire set of promising recruitment solutions.

To get a closer look, we’ve met with Bogomil Balkansky, Vice President at Google for Cloud recruitment solutions to get an idea of what’s really going on:

“It first started with the realization that this is a really big market because every single person in the workforce needs to look for a job, while at the same time, the company needs to look for people. It’s a matching problem. It’s appropriate for Google to play a role in this because we’re good at matching problems. We’ve developed a whole ecosystem that includes search algorithms for Job Discovery, a tool for candidates who are searching for jobs, as well with Hire, a system for companies to hire the right people, " explains Bogomil Balkansky.


Hire by Google organically integrates G suite programs such as Gmail, Calendar, Docs, Sheets and more. “Instead of forcing others to learn another system, our strategy is to leave them where they currently are – in Gmail, Calendar, etc. This will help the adoption of the system throughout the entire company. It will also decrease the administrative burden. Recruiters waste a lot of time, spending only 60% of their time recruiting and other time being spent on administrative aspects. ”


For example, Hire integrates itself into Gmail and every candidate’s email is individually labeled – while displaying all the basic information about the candidate’s recruitment status. It’s brilliant. Thanks to this, recruiters don’t have to switch between programs. Some ATS on the market do have Gmail plugins, however, we can expect Google’s solution to be the most seamless.

Definitely the most interesting component is Hire’s matching capability. “Thousands of resumes and profiles that people submitted are wasted, since they are not easily discoverable and searchable. From a product coming from Google, people expect nothing less – so with Hire, we actually do have the capability of searching around the database.”

Google uses its powerful Job Discovery algorithm to find applicants that fit new vacancies, while taking into consideration things like similar skills or scores at previous interviews. Hire can also enrich candidate’s profiles by pulling data from LinkedIn and other social media profiles. "The admin can configure which sites to be searched. This is very helpful for hiring managers that prepare for interviewers. It makes candidate research a lot easier.”

Hire is available on the US market for companies up to 1,000 employees.


Job search sucks. The problem is that job positions have a huge variety of names. Sales representatives can be called Account Executive, Account Manager, Sales Representative, etc., There are dozens variations of the same thing. A similar problem is a person’s education skills or seniority.


"The matching problem is very complex. We have decomposed it into 15 or so attributes. For every attribute, we developed a set of data models and algorithms. Their education, location, seniority, etc, and for each one, we try to properly categorise these things to take into consideration for each match. Essentially we run the candidates through all these attributes and then a score is produced to see if a match is there or not for the company and the candidate. That’s how the gut of this matching engine works.

Candidates can access the job search by inputting the name of the position followed by the word “jobs.” A new feature appears in the search result and by clicking you can open the Job Search dashboard. Here you can use several filters, save vacancies, and set alerts.

Job advertisements are then spiced up with information about pay levels from Glassdoor and PayScale – or even from employee reviews from Konunu or Glassdoor.


We’re pretty happy to know that Google can bring us a real change into the HR tech, that is currently suffering from the lack of integration with the usually horrible UX. Switching between different systems, figuring out how to upload candidates from different sources and chasing hiring managers to use a system they dislike is exactly what every recruiter now experiences.

Major kudos to Google if they can pull this all together and modern things up. It’s obvious that we expect Google Hire to spread pretty quickly amongst the 4 million G-suite users, making it easier than ever to be organized in the recruitment world.


It’s too bad that Bogomil couldn’t talk more about Google’s future plans. "We as a company are still at the beginning. Honestly, I think we’re focusing on just establishing ourselves on the market and then getting feedback from users.”

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Matej Matolin

Matej Matolin

Head of HR @ STRV

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