Craft a Compelling Story for Candidates
Everyone loves a hella good story. Start turning some heads and get people talking about your company to attract interested candidates. But here’s the thing – there are three types of stories that your company needs to set straight and have ready to fire at all times when talking to candidates: a business, tech, and culture story.
“Talented people are looking for technical challenges, and you need to be able to explain them to candidates. They are not looking for something easy. High performers like to be challenged.”
— Shivani Sharma, Slack
What’s the backstory? Is your company screaming UNIQUE or BORING? Is it financially secure? How badly are you disrupting the market? Do you have a daring vision?
What’s your tech? Can you offer tech challenges to techy candidates? Do you have unique tools, equipment, procedures or systems? How about some interesting upcoming projects?
What’s the atmosphere like at your company? What types of personalities are most valued? What makes your employees stay? Read more about this topic in our “Evaluate Culture Fit” article.
To be honest, a good story must be sexy and email is a turn-off. How are you showing off your company and stealing people’s attention? Whenever we reach out to candidates, we try to keep the text short and drop our presentation link to give them a feel of what we’re all about.
You might also like...
Tech, iOS, Community
Unlocking Marzipan - UIKit on macOS
At WWDC 2018, Apple stealthily unveiled a new way of creating macOS apps — a rumored, long-running project codenamed Marzipan. This was not an official announcement though, just an introduction of a couple of new apps in macOS 10.14 Mojave ...
Wrap-up, Events, Business, Community
Wrap-up: Tech Talk with NeuroGum’s Ryan Chen and Kent Yoshimura
Like so many startup stories, Ryan Chen and Kent Yoshimura’s involved luck, timing, a bit of chemistry and one really amazing idea. With science backgrounds and a shared passion for adventure, these long-time friends were looking for someth...
Our Work, Tech, IOT
Introducing STRV.io — our new Open Source library hub
Over the years, our team has built up quite an impressive volume of open source libraries based around technologies we love as well as new and emerging trends we think are worth keeping an eye on. In an effort to share our know-how, swap id...